GTM OS

Outbound that stays yours.

A cold B2B prospecting system installed in your team — not a rented SDR that dies when the contract ends. Change language, filters, and angle; keep the core.

Talk to RutinHQ Read the system

or email strategy@rutinhq.com

For whom

Founder / CEO or ops lead in B2B
Already sell; bottleneck is repeatable pipeline
ICP-filtered cold email
First run always cold

Not for

Pure ecom / B2C
“Just run ads”
Enterprise RFP with no outbound owner
Guaranteed-N-meetings buyers

How it works

M0 Sector research
M1 ICP + validation
M2 Messaging framework
M3 Sales playbook + gate
M4 Campaign activation
M5 Crawl / analysis
M6 Weekly KPIs (ongoing)
M7 Close + scale to next vertical

Roles

Commercial Architect designs and gates
Outbound Specialist runs sequences and classifies replies
HoD validates technical fit

Reply protocol

Classify before you answer: open / question / referral / OOO / not interested / silence
One bump on silence — then discard
Discovery calls: the lead describes their process in their words — no feature pitch

Outcomes

Outbound pipeline your team can run
ICP with checkable criteria
Sequences + SOP so the system survives without us
Validate one vertical before scaling the next

What it’s not

An ads or social agency
A wiki for someone else’s SaaS
A dump of lead lists / CRM / APIs
A promise of N meetings

Talk to RutinHQ Read the system

or email strategy@rutinhq.com

FAQ

What is GTM OS?

Outbound that stays yours. A cold B2B prospecting system installed in your team — not a rented SDR that dies when the contract ends. Change language, filters, and angle; keep the core.

Who is GTM OS for?

Founder / CEO or ops lead in B2B. Already sell; bottleneck is repeatable pipeline. ICP-filtered cold email. First run always cold.

How does GTM OS work?

Milestone-gated: M0 Sector research, M1 ICP + validation, M2 Messaging framework, M3 Sales playbook + gate, M4 Campaign activation, M5 Crawl / analysis, M6 Weekly KPIs (ongoing), M7 Close + scale to next vertical.

What is GTM OS not?

An ads or social agency. A wiki for someone else’s SaaS. A dump of lead lists / CRM / APIs. A promise of N meetings.

FAQ